Gigliorosso entered the 1986 market with the production of women's clothing in large sizes. Since 1994 the company has been owned by Marilisa Michelini, who occupies the creative, marketing and commercial side, and by her daughter Glenda Lombardi, head of production. The company creates two lines: Gigliorosso, for a medium-high market, retailed as a seasonal line, and Maglè, for a medium target market, produces as fast fashion, both produce both for its own label and for private labels on customer request.